WAEC 2026 Marketing Question And Answers (Obj & Theory)

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Monday, 15th June 2026
Marketing 2 (Essay) 2:00pm – 4:00pm
Marketing 1 (Objective) 4:00pm – 4:50pm

VERIFIED MARKETING OBJ*

1-10: ACDACBDCBC
11-20: ADDCCACABC
21-30: DBCBCABCCB
31-40: ABCCDCADBA

 

ANSWERS 4 QUESTIONS ONLY

 

(1a) (PICK ANY FIVE)
(i) Buying goods in large quantities from Azon Ltd.
(ii) Breaking bulk and selling in smaller quantities to retailers.
(iii) Providing storage facilities for the goods.
(iv) Transporting goods from the manufacturer to retailers.
(v) Bearing business risks such as theft, damage, or spoilage.
(vi) Providing market information and feedback to Azon Ltd.
(vii) Promoting and advertising the products.
(viii) Financing distribution by paying for goods before they reach consumers.

(1b)
(PICK ANY FIVE)
(i) Nature of the product.
(ii) Size and location of the market.
(iii) Financial resources available to the company.
(iv) Company’s marketing objectives and policies.
(v) Nature and number of customers.
(vi) Availability and efficiency of middlemen.
(vii) Level of competition in the market.
(viii) Government regulations and legal requirements.

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(2a)
Pricing is the process of determining and fixing the amount of money to be charged for a product or service.

(2bi)
Penetration Pricing
Penetration pricing is a strategy whereby a company sets a low price for a new product to attract many customers and gain market share quickly.

(2bii)
Price skimming is a strategy in which a company charges a high initial price for a new product and gradually reduces the price over time.

(2biii)
Geographical pricing is a strategy where different prices are charged in different locations due to factors such as transportation costs and market conditions.

(2biv)
Price haggling is a pricing method where buyers and sellers negotiate until they agree on a price.

(2c)
(PICK ANY FIVE)
(i) Cost of production.
(ii) Nature of the product.
(iii) Level of competition.
(iv) Consumers’ purchasing power.
(v) Demand for the product.
(vi) Government policies and regulations.
(vii) Marketing objectives of the company.
(viii) Distribution and transportation costs.
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(3a)
(PICK ANY THREE)
(i) It provides safe storage for goods until they are needed for sale.
(ii) It helps to maintain a steady supply of goods and prevents stock-outs.
(iii) It protects goods from theft, damage and deterioration.
(iv) It enables the retailer to buy in bulk and enjoy quantity discounts.
(v) It facilitates efficient stock control and inventory management.
(vi) It helps to meet seasonal fluctuations in demand.

(3b)
(i) Scrambled merchandising is the practice whereby a retail firm sells goods outside its normal line of business in order to attract more customers and increase sales.

(3b)(ii)
(PICK ANY FOUR)
(i) To increase sales and profits by offering a wider range of products.
(ii) To attract more customers to the store.
(iii) To make one-stop shopping possible for customers.
(iv) To make effective use of available shop space.
(v) To reduce the effects of competition from other retailers.
(vi) To improve customer convenience and satisfaction.
(vii) To increase the turnover of the business.
(viii) To take advantage of changes in consumer tastes and preferences.
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(4a)
(PICK ANY FIVE)
(i) Permanent record: Information can be kept for future reference.
(ii) Detailed information: A large amount of information can be provided.
(iii) Low cost: It is relatively cheap to use.
(iv) Convenience: Readers can read it at their own time.
(v) Long life span: Printed materials can be preserved for a long period.
(vi) Selective audience: It can target specific groups of readers.
(vii) Repeated reading: The message can be read several times.
(viii) Easy distribution: Printed materials can be circulated easily to many people.

(4b)
(PICK ANY FIVE)
(i) It combines sound, picture, and motion to attract attention.
(ii) It has a wide audience reach.
(iii) It creates a strong impact on viewers.
(iv) It demonstrates product use effectively.
(v) It appeals to both sight and hearing senses.
(vi) It enhances brand recognition and recall.
(vii) It is suitable for introducing new products.
(viii) It can influence consumer buying decisions more effectively.

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(5a)
(i) Problem identification: Define the problem to be investigated.
(ii) Setting research objectives: Determine what the research seeks to achieve.
(iii) Developing a research plan: Decide on methods and sources of data collection.
(iv) Data collection: Gather relevant information from primary and/or secondary sources.
(v) Data organization: Classify and arrange the collected data.
(vi) Data analysis: Examine and interpret the data collected.
(vii) Drawing conclusions: Make findings based on the analysis.
(viii) Making recommendations: Suggest solutions to the identified problem.
(ix) Preparing the research report: Compile findings and recommendations into a report.
(x) Presentation of findings: Present the report to management for decision-making.

(5b)
(PICK ANY FIVE)
(i) Introduction of a new product.
(ii) Entry into a new market.
(iii) Intense competition in the market.
(iv) Changes in consumer tastes and preferences.
(v) Poor product image or reputation.
(vi) Need to determine customer satisfaction.
(vii) Need to identify market opportunities.
(viii) Need to determine appropriate pricing.
(ix) Need to evaluate the effectiveness of advertising and promotion.
(x) Need to improve product quality or features.

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(6a)
(i)Refrigerator: It is a mass-produced, tangible appliance. Every unit off the assembly line is designed to function identically, chilling food regardless of who uses it. WHILE Teaching: It is a highly variable service. Even with a standardized curriculum or a set syllabus, effective teaching requires the instructor to adapt their methodology, pacing, and examples to fit the unique needs, learning styles, and background of the student.
(ii)Refrigerator: The user is a passive recipient. To get the product’s value, the consumer simply loads their groceries and plugs it in; the machine does all the work independently. WHILE Teaching: The user (student) is an active co-creator. The effectiveness of teaching is entirely dependent on the student’s engagement, effort, and participation. If the consumer does not put in the work, the product fails.

(6b)
(i) Nature/characteristics of the product ; Cement is heavy, bulky, and prone to moisture damage. This makes road tankers or covered rail wagons preferable to open vehicles or air transport.
(ii) Cost of transportation ; Rail and road transport are significantly cheaper than air freight for heavy industrial goods like cement. The factory will choose the most cost-effective mode that still delivers on time.
(iii) Distance to the destination ; For short distances, road transport (trucks) is most practical and flexible. For long distances or cross-country delivery, rail may be more economical and efficient.
(iv) Infrastructure availability ; The factory must consider whether the destination has accessible roads, rail lines, or ports. Poor road networks may make rail the only viable option, while locations near rivers may allow barge transport.

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