Waec May/june 2024 Tourism Answers




(i) Demographic segmentation based on factors like age, gender, income, and family size.

(ii)Psychographic segmentation which considers lifestyle, values, interests, and personality traits.

(iii)Behavioral segmentation focusing on usage occasions, benefits sought, loyalty levels, and usage rates.

(iv)Geographic segmentation based on location, such as region, country, or climate preferences.

(i)Flexibility and convenience in exploring the destination at one’s own pace.
(ii)Access to remote or less accessible areas not well-serviced by public transportation.

Internet marketing refers to promoting products or services using online platforms and tools.

(i)Search Engine Marketing (SEM) which involves promoting websites by increasing their visibility in search engine results pages.
(ii)Social Media Marketing (SMM) which utilizes social media platforms to connect with the target audience and promote tourism products or services.

(i)Innovation and creativity in developing new ideas and solutions.
(ii)Risk-taking ability to venture into new opportunities.
(iii)Leadership skills to guide and inspire others.
(iv)Resilience and determination to overcome challenges and setbacks.

(i)Yankari National Park.
(ii)Kainji National Park.
(iii)Cross River National Park.
(iv)Gashaka Gumti National Park.




(i) Adventure: Many people travel to seek thrilling experiences such as hiking in exotic locations, skydiving, or exploring uncharted territories.

(ii) Leisure: Traveling provides an opportunity to relax and unwind, whether it’s lounging on a tropical beach, visiting a spa retreat, or enjoying a luxury cruise.

(iii) Culture and history: People travel to immerse themselves in different cultures, discover historical sites, visit museums, and learn about the heritage of different regions.

(iv) Business: Traveling for work-related purposes such as attending meetings, conferences, trade shows, or networking events is a common reason for people to travel.

(v) Education: Students and professionals often travel to attend educational programs, workshops, seminars, or to study in universities and institutions abroad.

(vi) Family and friends: Visiting loved ones who live in different cities or countries is a significant reason for travel, allowing people to strengthen relationships and create lasting memories.

(vii) Food and culinary experiences: Many travelers embark on culinary journeys to taste authentic local cuisines, attend food festivals, or learn traditional cooking methods from different regions.

(viii) Health and wellness: Some people travel to destinations known for their health benefits such as natural hot springs, wellness retreats, or for medical tourism purposes to seek specialized healthcare services.


(i) Economic growth: Tourism significantly contributes to the economic growth of Nigeria by generating revenue, creating job opportunities, and attracting foreign investment.

(ii) Cultural exchange: Tourism promotes cultural exchange by exposing visitors to Nigeria’s diverse cultures, traditions, arts, music, and cuisine.

(iii) Infrastructure development: The tourism industry necessitates the development of infrastructure such as roads, airports, hotels, and restaurants, which benefits both tourists and local residents.

(iv) Preservation of heritage: Tourism can help preserve Nigeria’s historical sites, artifacts, and traditions by bringing attention to their importance and value.

(v) Environmental conservation: Sustainable tourism practices encourage the preservation of Nigeria’s natural resources and ecosystems, fostering environmental awareness and protection.

(vi) Improved quality of life: Tourism boosts the standard of living in Nigeria by creating business opportunities, enhancing public services, and stimulating the local economy.

(vii) Promotion of local businesses: Tourism supports local businesses, artisans, farmers, and entrepreneurs, providing them with a platform to showcase their products and services to a global audience.

(viii) International recognition: Through tourism, Nigeria gains international visibility, recognition, and reputation, attracting more visitors, investors, and business opportunities to the country.


Heritage refers to the tangible and intangible elements passed down from previous generations that contribute to a sense of identity, belonging, and cultural continuity within a community or society.


(i) Sukur Heritage site is a UNESCO World Heritage site with historical significance.

(ii) It provides valuable insights into the cultural and architectural heritage of the region.

(iii) Preservation of Sukur Heritage site promotes tourism and economic development in the area.

(iv) It serves as a cultural and educational resource for local communities and visitors.

(v) Maintaining the site helps to protect and showcase traditional practices and customs.

(vi) Conservation efforts at Sukur Heritage site contribute to the preservation of global heritage.

(vii) The site holds spiritual and religious significance for local communities.

(viii) Protecting Sukur Heritage site ensures that future generations can learn from and appreciate its historical importance.


(i)Website Optimization
(ii)Social Media Marketing
(iii)Email Marketing
(iv)Online Travel Agencies (OTAs)
(v)Search Engine Marketing (SEM)
(vi)Influencer and content Marketing



An electronic billboard is a large outdoor sign display that is electronically programmed to display advertisements, information, or messages.

(i) Flights
(ii) Hotels
(iii) Car rentals
(iv) Tours
(v) Cruises
(vi) Travel insurance
(vii) Airport transfers
(viii) Train tickets

(i) Better customization of products and services to meet specific customer needs
(ii) Effective targeting of marketing efforts to reach the most relevant audience
(iii) Improved efficiency in resource allocation and budget management
(iv) Enhanced competitive advantage by focusing on the most profitable market segments
(v) Higher customer satisfaction due to tailored offerings
(vi) Increased product differentiation and unique value propositions
(vii) Facilitated expansion into new market areas
(viii) More accurate evaluation of marketing performance and return on investment.

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